We are in an era of change vertigo: the changes are happening at an ever-increasing speed compared to what we are able to comprehend. This also applies to the world of books.

Artificial Intelligence – with all its technological and legal implications – has at this point consolidated a fixed spot in the areas of writing and visual art. And while the possibilities of an attention economy have dwindled, the publishing too is exploiting the one of distraction.

Not just the eyes: today we are using other senses inside immersive environments, new reading planes that, just like the social media feed, allow a constant release of fulfilling dopamine.

And again: do women read more than men? Which are the most widely read books in the first quarter of 2023 according to the Italian Publishing Association (Associazione Italiana Editori)?

From Wattpad to lore (the traditions, legends) of videogames, oncluding Gutenberg and McLuhan, the  Report on the future of Publishing 2023 (Rapporto sul futuro dell’Editoria 2023) – supported by shared data by Gruppo Feltrinelli – represents a new puzzle piece useful in understanding and discovering the new spaces that can welcome new and experimental ways of reading.